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aarong
village fair
brac
bangladesh
The text describes Aarong, a Bengali word meaning "village fair," established by BRAC in 1978 to alleviate poverty. It creates livelihoods for rural women, artisans, and craft communities. As BRAC's largest social enterprise, its surpluses fund BRAC's development programs. Aarong employs over 70,000 artisans, directly benefiting 320,000 people across Bangladesh, and has four sub-brands.
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