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This image displays a vertical promotional sign for the popular Chinese beverage brand Mixue Bingcheng, likely situated indoors within a store or shopping mall in Beijing, China. The sign's main subject is the brand's iconic snowman mascot, depicted cheerfully winking and smiling, with several flying coupon icons around it. A large, square QR code is prominently featured in the upper-middle section of the sign, inviting customer interaction. The key message in large Chinese characters reads "扫码领30元券包" (Scan code to get a 30 yuan coupon package). Below the QR code, two steps for redemption are outlined: "①添加店长好友" (Add store manager as friend) and "②进群领券包" (Join group to receive coupon package). Further details on the sign advertise additional perks: "券包免费领" (Coupon package free to claim), "福利抢先知" (Welfare/Benefits known first), and "新品抢先尝" (New products tasted first). These are accompanied by visual cues such as images of Mixue Bingcheng drinks (like bubble tea), a gift box icon, and a '¥' symbol on a coupon. The background features a gradient of brown to pink, making the white mascot and black text stand out. The sign, framed in black, aims to attract customers to scan the code, join a group or add a store manager, and thereby access discounts and early information on new products.
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