The image displays an indoor retail scene within a CCC Shoes & Bags store located in Varna, Bulgaria

The image displays an indoor retail scene within a CCC Shoes & Bags store located in Varna, Bulgaria. The central feature is a large, black, full-height cardboard cutout of Shaquille O'Neal, depicting his muscular upper torso with arms crossed and "SHAQ" text prominently displayed. Below the cutout, a transparent glass display case is integrated, showcasing two pairs of athletic shoes. On the upper shelf of the display case, a single red basketball shoe with black laces and a black-and-white speckled sole is presented, accompanied by a white price tag indicating "SHAQ" branding and the value "119." On the lower shelf, a single black athletic shoe with grey accents and a white sole is displayed, also with a white price tag showing "SHAQ" branding and the value "74." Bulgarian text is visible on the display's top glass panel, reading "Специално за CCC ОРИГИНАЛНИ ШАКИЛ О'НИЙЛ ОБУВКИ," which translates to "Special for CCC ORIGINAL SHAQUILLE O'NEAL SHOES." The surrounding retail environment features shelves stocked with numerous shoe boxes. To the left of the main display, signage for "CROCS" and "Reebok" brands is visible on shelves filled with blue and white shoe boxes. To the right, shelves are filled with darker-colored shoe boxes and various footwear, including espadrilles. A beige rolling suitcase is partially visible on the far right. Reflections, including a person holding a smartphone (presumably the photographer) and a full-body image of Shaquille O'Neal, are discernible on the glass surfaces of the display and cutout. The setting is a brightly lit, organized commercial footwear sales area.